Amazing bridal dresses now available in Wynwood by Lovely Bride!
Dec 27, 2016
‘Why don’t you check out Miracle Mile’, said my commercial real estate agent. ‘It’s where all of the bridal salons open’. In typical rebel girl fashion, that statement alone made me turn the other direction. But truth be told, I never even considered Coral Gables. My first love will always be Wynwood.
After having a slew of brides from South America visit our New York City bridal shop, Lovely Bride, we thought it was time to open a shop in Miami. For starters, our NYC shop is always booked solid, with at least a 20 person deep waiting list, so we knew a new salon in the south to divert some traffic made sense.
What I didn’t expect, thought, was how truly, madly, and deeply I would fall in love with the Wynwood neighborhood. It oozes creativity, has an ‘anything goes’ vibe, and most importantly, feels like a haven for the fringe.
When we opened Lovely seven years ago, it sort of smacked the bridal industry in the face, with its bohemian, laid-back vibe, designers we plucked off of Etsy, and tatted up and pierced young sales stylists. Although we have grown to 12 shops across the US, I am always excited to return to our core of being the ‘black sheep’ bridal shop that cool girls flock to.
It may take Wynwood some time to see that a bridal shop belongs in the neighborhood. But in my opinion, it’s the only place we belong. Lovely Bride acknowledges that weddings are not just for heterosexual, cookie-cutter, basic folks. Love is all around us even in the fringe and that is who Lovely has arrived to cater to.